Category: Email Marketing
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Visual Hierarchy in Email: How to Get It Right
In the dynamic realm of email design, where information vies for attention in a sea of digital content, the concept of visual hierarchy emerges as a guiding light. At its core, visual hierarchy serves as a map for readers, directing their focus to the most crucial elements within an email. It’s the strategic orchestration of…
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Ringless Voicemail And Customer Engagement: A New Era In Telemarketing
As customer engagement tactics evolve in telemarketing, innovative solutions are emerging that bridge the gap between businesses and their target customers. One such breakthrough is ringless voicemail, a non-intrusive, highly effective communication tool that has ushered in a new era in the telemarketing world. This technology allows businesses to send voicemail messages directly to customers’…
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Is It Necessary To Have An Email Tracker?
Is it necessary to have an email tracker? If you don’t track the performance of your email marketing initiatives, all the planning in the world won’t help. How many potential customers it reaches, who clicks through, and how well they connect with your material are all important metrics to track. If your emails don’t…
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Email Marketing Jobs – Should You Diversify Your Skill Set?
There are many different careers in email marketing. In this article, we’ll discuss the skills necessary for marketing jobs, what education you need, and how to move from a proprietary ESP to a more flexible platform. Read on to find out if email marketing is the right path for you! And if so, how do…
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6 Benefits of Choosing an Email Auto Responder
When it comes to marketing a business, email is still one of the most effective channels. Around 64 percent of small businesses use email marketing to reach customers. However, manually sending out emails to every contact can be time-consuming – not to mention overwhelming. That’s where an email autoresponder comes in handy. This blog post…
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4 Trends for Email Marketing Campaigns in 2021
If you are using a mass email service, take advantage of these new trends to reach your consumers. As 2021 continues to roll on and the global pandemic has shaken everything we know, marketing strategies change along with the world. If you are using a mass email service to distribute your email marketing campaigns, you…
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A Definitive Guide To Email Personalization
Email marketing is a powerful tool for marketers to reach out to several customers at once. To use it to their advantage, they merge the feature of bulk email with different email marketing techniques. The most prominent one among them is email personalization. Knowing the basics of this concept and its importance is essential for…
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5 Responsive Email Design Tips
Modern problems require modern solutions. And, when it concerns email designs, you need to be spot on to communicate precise and call-to-action details. Speaking of which, consumers are increasingly moving mobile for their interactions and communications needs. Another element that plays a significant part in such environments is a responsive email. While you draft an…
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How to Follow Email Etiquette for a Successful Mail Merge Campaign
When you start your mail merge campaign, crafting your email message is essential to a successful campaign. Your message is the meat of the campaign and can make the difference between a successful sale or a potential fail. There are basic dos and don’ts when it comes to developing an email, which everyone should follow.…
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10 Email Marketing Companies to Check Out This Year
As we move into a new year and set goals for what we want to accomplish, email marketing is often brought to the table. Nearly every company, big and small, has some form of email marketing strategy in place to communicate with customers. Email has continuously been one of the most effective ways to reach…