Starting a blog isn’t an easy thing for most. Aside from content, other aspects contribute to whether you succeed or not. Unfortunately, this is why so many bloggers end up not reaching their goals. However, in this article, we aim to fix that by going over the top mistakes you should avoid.
Top 5 Mistakes to Avoid When Starting an Education Blog
Starting an education blog can be an exciting and rewarding experience, but it’s important to avoid these five mistakes as they could hinder your chances of success:
- Lack Of Consistency
- Ignoring Seo
- Failing To Engage With Your Audience
- Lack Of Originality
- Not Promoting Your Blog
Let’s take a look at each of these points in detail.
1. Lack Of Consistency
After taking the time and effort to create an interesting and engaging blog piece, it can be disappointing when the interactions you get aren’t as high as you initially expected. This is often the case for most bloggers when they first start. However, it’s important not to let this affect your momentum. It’s essential that you retain the few readers you get at the start, as this number tends to build up with time. When you consistently produce high-quality content, you can eventually build trust with your audience. Eventually, they will even act as ambassadors for your work by sharing and promoting it on your behalf.
At this point, when you start getting a lot of readers, it becomes crucial that you don’t stop producing content as you would previously. The internet is a competitive place, and a month or two is enough for readers to reapply their focus elsewhere. So, in order to avoid losing out on all the time and effort you have already poured into your blog, you should do your best to establish a schedule and stick to it. Whether it’s posting once a week or daily, a schedule will help your readers know when to expect new content from you.
2. Ignoring SEO
Another mistake education bloggers can make is ignoring the importance of Search Engine Optimization (SEO). When you type in a search query, and Google responds with a list of links, most times than not, you probably pick only the links that appear on the first page. In fact, for most people, it’s the first link they see that they click. So, if you want your blog to be among the first search results that appear, you need to implement the best SEO practices.
The first time you give it a try, you might not see results, but this shouldn’t be used as a reason to abandon it. Sometimes what you need to do is research more into the keywords and phrases students use the most to understand why blogging is still important for SEO. Also, you need to learn how to place these keywords in your posts so they are more organic and don’t harm your blog.
For example, a common rookie mistake is to conclude that the more keywords you include in your blog, the more likely it is to appear as a top search result. However, this isn’t the case, as keyword stuffing will almost always ruin the quality of your articles, making them rank even lower on search result pages. Also, make sure to use relevant meta descriptions and tags to help your blog rank higher in search engines. This will help attract more readers and increase your blog’s visibility.
3. Failing To Engage with Your Audience
You might think as long as I produce quality content, my reader count will only grow. While this can be true, the growth you see will be nothing compared to if you were to also regularly engage with your audience. This can be done by replying to comments and asking for feedback. You shouldn’t look at these activities as chores, as they can go a long way in building trust and loyalty with your audience.
Also, by engaging with your audience, you can get creative ideas on the next topic to work on. This will allow you to produce content that is relevant to your readers consistently. Another mistake most education blogs make is not creating a social media account. Most people today interact with each other using popular platforms such as Twitter, WhatsApp, Facebook, and Instagram. By creating a social media page, you can directly reply to queries and engage your audience in a more organic way.
4. Lack Of Originality
This is one mistake many education blogs fail to avoid, but it is understandable why. There are so many education blogs out there that are producing content that is similar to yours. However, rather than resigning to making exactly the same content, you need to take out time to learn about not just the niche you’re entering but how you can make it better. It’s important to stand out from the crowd, not just to avoid plagiarism but also to offer your readers content that they value.
When trying to come up with original ideas, you can rely on personal experiences, research, or creative approaches to the topics you cover. This will help make your content more original without you having to do much. If you struggle with writing, then google “best writers to write a paper for me,” and you will find there are many websites to choose from. However, this one, in particular, is well known in the academic writing community for delivering high-quality original writing fast and at low prices.
5. Not Promoting Your Blog
Lastly, one mistake you must avoid is not promoting your blog. Some bloggers might consider it cliche or feel it will only turn their readers away. However, this is only the case when you don’t produce good quality content. Once you have mastered the craft of producing great content, you need to leverage tools such as social media, email lists, and other marketing strategies to promote your blog.
As long as you share valuable information on a consistent basis, you will more than likely see an increase in traffic to your blog. One final tip to note is that while promoting your blog is a good idea, you should avoid being overly aggressive with it. No matter how nice your content is, people will undoubtedly not like constantly being asked to promote your work.
An education blog can be a useful tool for students and a great source of income and satisfaction for the blogger. However, if you want to set up your blog for success, it’s important to avoid the mistakes discussed in this article. Remember to ensure you produce quality content on a regular basis, implement SEO best practices, engage your readers, stand out from the crowd with original content, and promote your blog.
Author’s Bio: Mark Wooten is a blogger with experience as a digital marketer. He has helped many businesses build an online presence, but these days he’s more focused on working on his own content. Using his experience, Mark has been able to see growth and is now sharing the knowledge he has accumulated over the years so as to help his audience achieve their blogging goals. As much as he likes writing, Mark also enjoys taking breaks from work to focus on hobbies, such as surfing.