The online casino industry is hot right now. It has been growing steadily for the last decade and shows no signs of slowing down. One of the major reasons for their massive success is that online casinos have found ways to reach potential customers across all demographics.
Quality, effective marketing is an essential part of their reach. Advertisements that are targeted to different demographics and interest levels are much more effective than simply overwhelming the market with generic advertising content.
For example, you can’t market high-roller crypto bookmakers the same way that you’ve always marketed traditional sports betting. The older generation of bettors who have always gone to the betting shop to fill in their slips have only just begun to accept placing their bets through an app. Pushing them to use crypto currencies is a step too far that could be alienating.
The first major victory of the online casino industry was winning traditional card players over to online poker. These players had initially been incredibly reluctant to make the move to online poker. No matter how good the technology or interface had been, without effective marketing there would have been no hope of bridging the divide as quickly as they did.
All of this is to say that marketers in any industry have a lot that they can learn from the online casino industry. This article will highlight the six key tips that marketers should follow from online casinos.
Key Online Casino Marketing Tips To Follow
Creativity is key in marketing. Ads that lack creativity tend to fade into the background and get ignored by consumers, especially in today’s busy marketing landscape. Customers are consistently bombarded with advertisements on television, their mobile devices, on billboards and on posters – both traditional and digital.
Online casinos have embraced creativity in their advertising. From engaging mascots to life-size play-throughs of popular games, online casinos have found ways to draw their audience in and set themselves apart from their competition.
There is a line to toe with creativity, however. Ads that are too zany or esoteric run the risk of being too hard to interpret for customers. When that happens, customers either lose interest or become frustrated with the brand and avoid it due to this negative association.
2. The value of mobile devices
Many of us have a hard time imagining what our lives would be like without our mobile devices. Mobile devices aren’t just for communication – two of the most common alternative uses are for browsing the internet and playing games. That’s a perfect overlap for the online casino industry.
There are many reasons that mobile advertising is better for brands. It expands a brand’s reach and makes the purchase process easier for customers. Mobile advertising works best when it’s also part of a multi-channel ad campaign.
For companies like online casinos that typically have mobile or app versions of their sites, having a strong mobile presence is ideal. It allows users to move directly from advertisement to site without any delay. This streamlined access works for any company that does business online – most notably, online retailers.
3. Implementing new breakthroughs
In 2023, most marketing professionals – and even a good percentage of the general public – accept that traditional print advertising is not the powerhouse that it used to be. Social media and influencer culture have made more personal advertising possible.
Online casinos have been very forward-thinking in using social media to advertise and to announce new breakthroughs. This allows them to market specific games to specific audiences that those games might appeal to.
Crypto casinos have been particularly good about embracing social media advertising. Many of the top crypto casinos partner with celebrities and influencers to create high-profile content that has a wider reach than any traditional advertisement would.
4. Offer bonus and promotions
Loyalty programs are a standard way in which companies try to retain customers. Special discounts for new customers are also a typical way to grow a user base. It can be difficult, however, to convince customers to sign up for a loyalty program or to guarantee that they’re aware of the promotions available to them.
Online casinos work hard to make sure that their customers and potential customers know all about the promotions and bonuses that they offer. They often feature prominently in advertising material.
Not every company may want to have a loyalty program and there isn’t always an equivalent to “free spins” to give away. Despite this, having some form of promotion or sale can be very attractive for customers and draw in new and previously uninterested customers.
5. Payment methods
Online casinos accept a wide variety of payment methods, ranging from the traditional (wire transfers and credit or debit cards) and the modern (payment apps like PayPal or Skrill) to the ultra-modern (cryptocurrencies). Having payment information easily identifiable for customers makes it easier for customers to find a method that they’re comfortable with and they will be more likely to make a deposit and start playing.
In terms of marketing, this is a good example of how the fine print sometimes shouldn’t be quite so fine. Making payment information easy to find and understand makes customers feel more secure and comfortable.
6. User-friendly design tips
User interface design has become a major field, because how users interact with a website has a huge impact on their likelihood of returning. A frustrating, confusing experience on a site will alienate users and lead them to look elsewhere for the same service or product.
Online casinos have plenty of competition and need to differentiate themselves. They also have to retain usability and remain user-friendly. Comparing a variety of online casino sites can give a marketer an insight into the tools and tricks at their disposal.
One thing that it is essential for marketers to remember is that no matter how important form is, function matters more. A site can look amazing but if it constantly lags or needs to reload it will only lose customers.