If we have one thing to thank the pandemic for, being restricted to the same four walls has made it more accessible than ever to earn money from home. From being paid to test out video games and tutor students online to selling your belongings online and starting a blog, there are hundreds of innovative ways to fortify your bank account.
Especially for keen writers, with sites like Blogger, Wix, and WordPress, getting your content out into the open has never been easier. However, setting up your blog is easy; the challenge is getting clicks on your content. Fortunately, you don’t need to outsource or have a marketing degree to drive more traffic to your blog (and fast!); all you need to implement are a few best practices.
From using PDF tools to convert your blog into a more accessible format and using social media as a promotion tool, we outline some of the best ways to drive more traffic to your blog quickly below:
Convert Your Blog Into A PDF Using PDF Tools
Unless you’ve been living under a rock all these years, you’ve probably heard of a portable document format (PDF) before. Today our world is becoming increasingly more technologically focused. As a result, more and more people rely on digital documents, a category in which PDFs reign supreme. But what makes PDFs such a popular tool for businesses, and how can they help drive more traffic to your blog quickly?
One of the most significant reasons PDFs have proved helpful to companies is that they can be opened, read, and saved by anyone, regardless of what software or device they’re using. This has become instrumental for businesses (and bloggers, as you’ll soon realise!) as it has helped their resources reach a wider audience and drive more website traffic.
By converting your blog posts into PDFs using PDF tools, you can share your content in multiple ways, as not everyone will click your direct blog link to view it. A PDF copy is also helpful for finding collaborators, as they can email a copy of your content to their subscribers, which will drive interested readers to your site.
So, suppose that we’ve convinced you to convert your blog into a PDF format. You might wonder how on earth you’d do such a thing and how much time and effort it would take! The answer is using solutions from PDF Tools, which can help you convert your blog posts into PDF files with just the click of a button. Whether you’re looking to convert another file into a PDF or reduce the size of your files, consider visiting their website to learn more and see how their PDF tools could help drive more traffic to your blog today.
Promote Via Social Media
As we touched upon in our previous point, today’s generation is becoming more digitally focused by the minute. Everywhere you go, you see people with their heads buried in their phones; due to this, many traditional promotion methods are becoming obsolete and are being replaced with new ones, like social media marketing.
With over 4.26 million social media users worldwide, it would be illogical not to use popular social media platforms like TikTok, Facebook, Instagram, and Twitter to promote your blog. Even sites that aren’t known for bloggers, like TikTok and Instagram, can still be helpful thanks to their Snapchat-esque style since you can link the URL of your latest blog post to your story, directing traffic to your blog effortlessly.
Even when you’re not alerting your followers about new blog posts, ensuring that you keep on top of your social media presence by sharing relevant content allows you to foster a community you can engage with when you’re not busy coming up with new content for your blog. Using this community, you can interact with like-minded bloggers, leading to future collaborations and cultivating engagement that will eventually turn into traffic for your website.
Update Your Blog Regularly
Although it might seem obvious, producing more content is one of the best ways to drive more traffic to your blog. Suppose you need a little inspiration; as of this writing, there are an estimated six-hundred million blogs on the internet, meaning there is no shortage of competitors that could nab your readership right from underneath your nose if you’re not updating your blog enough.
Sometimes this might not even be your fault, as Google automatically prioritises newer content over old content. So, even if you only uploaded a recent article three days ago, if your competitor published a piece one day ago, their report would most likely take priority over yours. Due to this, it is essential that you update your blog as much as possible to boost your search engine optimisation (SEO) and rank higher in search engine results.
Yet, fear not if your creative juices are running on empty; there are other ways to boost SEO without producing as much content. Some of the most popular methods include using relevant keywords in your pieces/titles, ensuring your site is user-friendly, minimising load times, tack metrics with Google Analytics, optimising images, getting backlinks from authority sites and much more.
Create Engaging Headlines
As a blogger, you dedicate most of your time to creating the content you upload onto your blog. Nothing is more satisfying than coming up with an excellent idea for a post; however, sometimes, the most challenging part is titling it. Not only is it the most difficult part, but it’s also one of the most crucial, as this will encourage readers to click on your link instead of others.
Although you might think that the body of your post is the most crucial part, some argue that your title is more important than the content itself. Even if your article is well-written and discusses a relevant/engaging topic, nobody will bother reading it unless you nail the title! It goes without saying that when you’ve invested a decent amount of your effort/time into creating something, you want it to receive the recognition it deserves.
Due to this, it is essential that you experiment with your headlines to drive more traffic to your blog (and fast!). Some of the best ways to devise new titles are by learning popular title formats, drawing inspiration from headlines you like, using keyword research, practising writing titles, etc. Or, consider using a title generator to create a handful of titles and use the best one out of the bunch.
Make Your Posts Pretty
Your blog posts could be on the most exciting topic ever, but if it’s not visually appealing, readers won’t stick around to read the whole article – let alone click on any related ones! Nothing is more unappealing than a block of text, so ensure that you aren’t driving traffic away and start driving it forward by prettifying your blog with images, charts etc.
According to studies, we are naturally more drawn to visuals than text because images can help our brains interpret a story faster than the written word, perhaps contributing to the rise of image-based social media platforms like Instagram and Pinterest. However, this doesn’t mean you can copy and paste any image onto your posts, as doing so can incur serious legal consequences!
In an ideal world, you want to be able to use images and graphics you’ve created yourself, but not all keen writers are also gifted photographers or graphic designers. Fortunately, there are ways of getting around this by using websites dedicated to royalty-free images, like Shutterstock, Pixabay, and many more.